Why Advertising agencies need Labs?
The world is changing so fast all around us, now advertsing agencies are creating labs!
It’s interesting:
http://www.psfk.com/2010/11/ed-cotton-why-agencies-need-labs.html
Change is here!
Yes! Hitler was a visionary!
We remember Hitler for all the wrong reasons, but here I came across an interesting fact:
One of the most respected auto brand volkswagen was Hitler’s vision!
Volswagen in german means: People’s car.
Important thing is, he did not just thought of creating a car for the masses, he also made it happen by creating a team and putting resources. He even had a plan about how common people will be able to buy a car!
http://en.wikipedia.org/wiki/Volkswagen
Here is your chance to create history!
The world is open and people are collaborating beyond boundaries.
Technology is bringing people together to share, to create and to realise the oneness of life here on our planet.
Here is another exciting initiative where you can also become an active part.
Life in a day is a film being created by people like you and me. Lead by none other than Ridley Scott.
look to this clip to know all about this initiative;
Life In A Day, Documenting A Single Day On Earth
Google has launched a new project “Life in a Day”, where they are inviting people to document their lives for 24 hours on July 24th. The best submissions will be edited into a feature length documentary directed by Kevin Macdonald and …
Publish Date: 07/19/2010 22:09
http://laughingsquid.com/life-in-a-day-documenting-a-single-day-on-earth/
Impact of technology on creativity.
Brain is a beatiful instrument which plays with the ideas and creates new concepts out of them.
In my view technology makes new frontiers available to the brain to play with. A lots of creative ideas comes to us because new technology makes them possible.
here is a nice article on the same subject:
Hot Essays: Essay on Technology is the Canvas of Creativity
The artistic legacy of humans throughout history shows how technology has brought about an increase in human creativity. The cave paintings discovered in Europe that were made about 30 000 years ago lacked the technology that was …Publish Date: 07/04/2010 5:58
http://hotessays.blogspot.com/2010/07/essay-on-technology-is-canvas-of.html
Also have a look at this blog post which conveys the relationship in a fresh way:
When asked to write an article on the role of technology in creativity for WHY! I instantly thought to myself “wow, I really have my work cut out for me here”. With a background in Technology, Engineering and Computer Science, …
Publish Date: 07/02/2010 22:26
Tactile Mind Book by Lisa J Murphy
Creative minds need no boundaries!
just to give you an example, here is the
Tactile Mind Book by Lisa J Murphy
Cannes Lions to honour Anglo-Dutch giant Unilever with Advertiser of the Year award – Campaign Brief
Here is a news which may surprise many in india.
At cannes Unilever is being honoured as the Advertiser of the year.
I have worked on Unilever brands in india and generally creative people shy away from Unilever accounts.
So from that perspective it seems like a paradox.
I hope this will create a new surge of creative spirit in Unilever India as well.
Cannes Lions to honour Anglo-Dutch giant Unilever with Advertiser of the Year award – Campaign Brief.
Why Creative people need discipline?
Creative people and discipline?
It seems like a paradox.
But when we look to it closely we will discover a concrete relation.
Creative minds are fertile minds. Truly creative artists and managers keep producing ideas on the go. As if there is an idea machine in their head which converts every stimulus into ideas.
As a result, they have more ideas spinning in their heads then they can execute.
Sometimes a new idea is so exciting that they keep ruminating about it and feel happy about it. The boundary between a concept and its actualisation is often blurred.
That’s why creative people need discipline. They need to prioritize the ideas they want to execute. And then they need to allocate time to bring forth those ideas in reality.
Execution of ideas is often not as exciting as creating new ideas. Many creatives think execution is not the same level of activity as ideation is. This mind block becomes a real barrier in producing results.
That’s why it becomes important to have a balance between the ideation and execution time.
A creative genius is known by the work he produces..
A novel, painting or a wonderful business model in our head doesn’t exist in the world.
It’s like a seed in a plastic pouch!
So let us monitor how we are consuming our time and energy on a day to day basis. That will help us realise our true potential as creative thinkers and doers.
